Our Story

2020 - Beginnings

In September of 2020, we emerged during a time of unprecedented change. The pandemic was in full swing, and the modelling industry was facing upheaval. Contracts were abruptly terminated, and brands struggled to reach consumers as traditional marketing avenues were hindered. We saw an opportunity in this disruption: to help brands market their collections while giving models a new platform to showcase their talent through TripNewReviews.

2021 - Innovation

The TripNewReviews approach was innovative, to bridge the gap between brands and consumers. We found that by working with brands and models who were happy to work from home, we could gain a foothold in a highly competitive market, establishing an initial reputation and brand presence.
By curating a diverse pool of models, we steadily attracted a client base that sought something fresh. The agility of our modelling-at-home approach allowed TripNewReviews to reach a broad audience and gain credibility. In this time, we laid the groundwork for bigger ambitions, focusing on brand partnerships and creating a name that was visible yet aspirational.

2022 - New Heights

As the world began emerging from the pandemic, we recognised the timing was right to move into the high fashion market, one of the most exclusive and challenging sectors to penetrate.
In May 2022, TripNewReviews achieved a major milestone: receiving patronage from the British Fashion Council. This endorsement legitimised presence in high fashion and positioned us as a serious player on the international stage.
In June, we hosted our first exclusive event at Jeru Mayfair, attracting high-profile clients, influencers, and industry insiders, which solidified our reputation and opened doors for future collaborations. This marked our initial step into the events space, an area we identified as essential for maintaining a visible, prestigious profile.

2023 - Expansion

In 2023, we focussed on enhancing our model lineup, attracting more high-fashion clients and establishing a reputation that goes beyond traditional modelling.
The excitement builds as we prepare for our first Dubai Fashion Week event in February 2023. Taking place at White City House, this event marks a significant milestone for, placing Genesis at the heart of the fashion industry and allowing us to showcase our models in one of the world's most iconic fashion venues.
We continue to develop our roster by partnering with prestigious brands that align with our high-fashion and exclusive values.

2024 - Industry Leaders

We have strengthened our name by collaborating with of the most prestigious brands in the fashion industry. Our key clients include globally recognised names like Harrods Gucci, AllSaints, Loewe, Nike, Diesel, Flannels, Tommy Hilfiger, and Vogue. These collaborations have solidified our standing as a go-to agency for premium representation, providing our models with unparalleled exposure.
In February 2024, we celebrated another successful LFW event at White City House, showcasing our growing influence in the high fashion world. We are no longer just a name on the periphery; we have become a trusted participant in these elite circles.

How we forged our own Genesis

2018 – Foundations in Dubai

TripNewreViews Agency was founded in the heart of Dubai, a city known for its luxury, innovation, and rapidly growing fashion scene. Our vision was clear: to create an agency that redefined industry standards and championed individuality. In a region where fashion was evolving at an unprecedented pace, we saw an opportunity to introduce a fresh, diverse approach. We began by scouting exceptional talent locally and internationally, forming strong relationships with brands that were shaping the future of fashion in the Middle East.

2020 – Breaking Barriers in a Changing World

As the world faced uncertainty, Dubai remained a hub of resilience and adaptability. The fashion industry saw a shift, with traditional casting and marketing methods disrupted. TripNewreViews Agency embraced this transformation, pioneering digital collaborations and remote bookings that allowed brands to connect with top-tier talent despite global challenges. By leveraging Dubai’s status as a crossroads between East and West, we positioned ourselves as a bridge between international designers and the thriving Middle Eastern fashion market.

2022 – Rising Influence in High Fashion

By 2022, Mirage had firmly established itself as a leading name in Dubai’s luxury fashion industry. Our roster expanded with some of the most in-demand models in the region, securing campaigns with internationally renowned brands. The city’s exclusive fashion events, including Arab Fashion Week and private high-profile showcases, became the perfect stage for Mirage to shine. Strategic collaborations with elite designers and influencers further elevated our status, marking our transition from a rising agency to a major industry player.

2024 – A Powerhouse in the Fashion Capital of the Middle East

Today, TripNewreViews Agency is synonymous with excellence and innovation in Dubai’s fashion scene. Our models grace the runways of global fashion weeks, appear in campaigns for top-tier luxury brands, and represent the future of high fashion in the region. With partnerships spanning from haute couture houses to emerging designers, Mirage is at the forefront of the industry’s evolution. As Dubai continues to shape the global fashion landscape, we remain committed to pushing boundaries, setting new standards, and ensuring our talent reaches the pinnacle of success.